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Globalization Soft power and higher educationJoseph Nye coined the phrase “soft power.” Soft Power differs then military or economic power. Soft Power enables a nation to get what it wants through attraction rather than coercion or money. The three principal components of a nation’s soft power are its culture, political values and its foreign policy. Nye argues that soft power is more important and more potent today because of globalization and the communications revolution of the past decade. (2005) Why are the fears of globalization so high? Because the United States has become one of the main beneficiaries of globalization, many abroad resent America and have negative views of American ideas. American higher education, the author argues, “could help diffuse this situation by contributing to the development of international organizations that effectively manage globalization and ultimately build a prosperous, fair and inclusive global economy.” (2005) Quantity and quality in study abroad Geoff Bannister offers an editorial response to the NAFSA Report – November 21, 2004 (“Securing America’s Future: Global Education…) which urges the federal effort to triple the number of students studying abroad. While growth is considered by Bannister a good thing, his plea is to pay more attention to readiness of students and quality and safety of the offerings that the effort can support. His recommendation is that more attention is given to what has to be done to achieve the desired quantitative results at the expense of quality and safety. (January 2004)
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